Encouraging readers to subscribe and get deals on ebooks.
Encouraging readers to subscribe and get deals on ebooks.
Encouraging readers to subscribe and get deals on ebooks.
Impact: Delivered the design on a tight deadline and with budget constraints
Overview
Overview
Overview
The Early Bird Books Sign-up page is where users can subscribe to get the newsletter to get ebook deals every day. The page also has an option to sign up for other ORIM-owned brands. Because of the shifting priorities, I was asked to redesign the page in one day. I realized while evaluating the design that, needed to be able to sign up through other email services, or be able to sign in to their existing account. The Early Bird Books brand needs to stand out from competitors. I was able to turn around the design promptly on short notice.
The Early Bird Books Sign-up page is where users can subscribe to get the newsletter to get ebook deals every day. The page also has an option to sign up for other ORIM-owned brands. Because of the shifting priorities, I was asked to redesign the page in one day. I realized while evaluating the design that, needed to be able to sign up through other email services, or be able to sign in to their existing account. The Early Bird Books brand needs to stand out from competitors. I was able to turn around the design promptly on short notice.
Role
UX/UI Designer
Team
Project Manager
2 Software Engineers
Content Lead
Senior Designer
Chief Maketing Officer
Tools
Figma
Timeline
1 day
Company
Open Road Integrated Media
Users
Voracious readers 60+
Problem
Users struggle to sign up for the Early Bird Books newsletters, so they need multiple ways to sign up for the newsletter.
Research Constraints
User is familiar with the layout, and it must remain the same. I was limited by time and budget, so I looked other similar sites to gain insights.
User is familiar with the layout, and it must remain the same. I was limited by time and budget, so I looked other similar sites to gain insights.
User is familiar with the layout, and it must remain the same. I was limited by time and budget, so I looked other similar sites to gain insights.
Bookbub gives users the option to sign up with their google account
Bookbub gives users the option to sign up with their google account
Slate also has multiple options to sign up. Users can also retrieve an existing account
New York Magazine prioritizes email over the different email services
New York Magazine prioritizes email over the different email services
Solutions
52% of users have a google account. Users must have the option to sign up using their gmail or sign in to an existing account.
52% of users have a google account. Users must have the option to sign up using their gmail or sign in to an existing account.
52% of users have a google account. Users must have the option to sign up using their gmail or sign in to an existing account.
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
Solution 1
Story of a user getting Early Bird Books emails and browsing for book sales.
Solution 2
Notepad Illustration that invites the user to sign up for the newsletter
Solution 3
A gradient with Early Bird Books brand colors for consistent branding
time constraint
I presented my designs to the CMO stakeholder and the team for approval
I presented my designs to the CMO stakeholder and the team for approval
I presented my designs to the CMO stakeholder and the team for approval
The stakeholder wants the ORIM brands to stand out more.
The stakeholder wants the ORIM brands to stand out more.
The stakeholder wants the ORIM brands to stand out more.
User must be able to click through the logos and go to the respective branded site.
Outcomes & Learnings
The team loved design #1
The team loved design #1
The team loved design #1
I got praise from the team. My manager thanked me for the quick turnaround. The stakeholder also said, “The illustration went well with the rest of the branding.”
Learnings:
Work with multiple constraints and priorities.
User Research sometimes is not possible.
Sharing designs early and often can lead to buy-in from stakeholders and the team.
I got praise from the team. My manager thanked me for the quick turnaround. The stakeholder also said, “The illustration went well with the rest of the branding.”
Learnings:
Work with multiple constraints and priorities.
User Research sometimes is not possible.
Sharing designs early and often can lead to buy-in from stakeholders and the team.
I got praise from the team. My manager thanked me for the quick turnaround. The stakeholder also said, “The illustration went well with the rest of the branding.”
Learnings:
Work with multiple constraints and priorities.
User Research sometimes is not possible.
Sharing designs early and often can lead to buy-in from stakeholders and the team.
I got praise from the team. My manager thanked me for the quick turnaround. The stakeholder also said, “The illustration went well with the rest of the branding.”
Learnings:
Work with multiple constraints and priorities.
User Research sometimes is not possible.
Sharing designs early and often can lead to buy-in from stakeholders and the team.
I got praise from the team. My manager thanked me for the quick turnaround. The stakeholder also said, “The illustration went well with the rest of the branding.”
Learnings:
Work with multiple constraints and priorities.
User Research sometimes is not possible.
Sharing designs early and often can lead to buy-in from stakeholders and the team.
