Itzy Ramirez

About

Work

Resume

Itzy Ramirez

Itzy Ramirez

About

Work

Resume

Itzy Ramirez

Empowering users to take action on immigration justice

Empowering users to take action on immigration justice

Empowering users to take action on immigration justice

Impact: The film participated in film screenings and gained nominations for international film festivals.

Constraints: no budget for software development.

Overview

Overview

Overview

The Papalotl Muyus Film is a short film aimed at raising awareness about immigration justice through art and dance. This project was initiated in response to the political attacks on the immigrant community in the U.S. Although the film was initially intended to be hosted on YouTube, stakeholders wanted to amplify its message and inspire viewers to take action.

Role

User Experience Designer

Team

Solo Designer

Tools

Figma

Adobe CC

Miro

Zoom

Timeline

6 weeks

Client

Semillas Collective

Users

Social justice activists

Artists

Problem

Problem

Problem

Users need more access to informational resources for learning and mental health, so that they can spread the word to their communities.

Business Problem

Business Problem

Business Problem

Semillas Collective needs to be able to inspire people to create and take action on immigration justice.

Research

I reached out to activists and artists to find out more about their needs.

I reached out to activists and artists to find out more about their needs.

I reached out to activists and artists to find out more about their needs.

Eva Elle

Activist

“I need more information like news articles”

"I need more information like news articles, press releases etc."

Guy Mccoy

Artist

“I'd love to share it on my social media”

Kayla Ray

Community Organizer

“I need resources I can share with my community.”

Solutions

I identified through the research users need access to resources they can share with community

I identified through the research users need access to resources they can share with community

I identified through the research users need access to resources they can share with community

Papalotl Muyus News Articles
Papalotl Muyus News Articles
Papalotl Muyus News Articles

News Articles

Users mention they would like to read more information on the news.

Papalotl Muyus Legal Resources
Papalotl Muyus Legal Resources
Papalotl Muyus Legal Resources

Legal Resources

Users can download fliers or link with organizations for legal resources.

Papalotl Muyus Mental Health Resources
Papalotl Muyus Mental Health Resources
Papalotl Muyus Mental Health Resources

Mental Health Resources

Users can download fliers or link with organizations for mental health.

click on image to enlarge

Navigation that aligns with film story

Users are following the story of the film. I named the navigation similar to the story of Heal-Learn-Act.

click on image to enlarge

Due to technical limitations

The user-generated art feature was scaled down to a social media image users can share.

click on image to enlarge

Healing was separated into one page

Users mentioned they didn't understand what "healing" meant.

Outcomes & Learnings

The website was launched on Indigenous People's Day. Since then, the film has been screened and nominated for international film festivals

The website was launched on Indigenous People's Day. Since then, the film has been screened and nominated for international film festivals

The website was launched on Indigenous People's Day. Since then, the film has been screened and nominated for international film festivals

Gained following on social media, YouTube, Instagram, and Facebook

• 1k+ users visited the page in the first weeks.

• Act page is the 3rd most viewed page.

• landed spots on film festivals like the Seattle Children’s Film Festival

• screened at the People’s Forum and Mayday Space in NYC.

• Nominated for international film festivals like the Cine Junior in Paris France

If I had more time and resources

I would do a user-generated art image feature so that the user can share it on social media.

I would have loved to do a detailed directory of legal and mental health organizations. Also, contacting a politician for accountability could have been more effective by drafting an email users send to the politician instead of linking to the White House. However, stakeholders did not want to do this because they did not want to distract from the featured film.

Gained following on social media, YouTube, Instagram, and Facebook

• 1k+ users visited the page in the first weeks.

• Act page is the 3rd most viewed page.

• landed spots on film festivals like the Seattle Children’s Film Festival

• screened at the People’s Forum and Mayday Space in NYC.

• Nominated for international film festivals like the Cine Junior in Paris France

If I had more time and resources

I would do a user-generated art image feature so that the user can share it on social media.

I would have loved to do a detailed directory of legal and mental health organizations. Also, contacting a politician for accountability could have been more effective by drafting an email users send to the politician instead of linking to the White House. However, stakeholders did not want to do this because they did not want to distract from the featured film.

• The film gained following on social media, YouTube, Instagram, and Facebook

• 1k+ users visited the page in the first weeks.

• Act page is the 3rd most viewed page.

• The film landed spots on film festivals like the Seattle Children’s Film Festival

• Screened at the People’s Forum and Mayday Space in NYC.

• Nominated for international film festivals like the Cine Junior in Paris France


If I had more time and resources

I would do a user-generated art image feature so that the user can share it on social media.

I would have loved to do a detailed directory of legal and mental health organizations. Also, contacting a politician for accountability could have been more effective by drafting an email users send to the politician instead of linking to the White House. However, stakeholders did not want to do this because they did not want to distract from the featured film.

Gained following on social media, YouTube, Instagram, and Facebook

• 1k+ users visited the page in the first weeks.

• Act page is the 3rd most viewed page.

• landed spots on film festivals like the Seattle Children’s Film Festival

• screened at the People’s Forum and Mayday Space in NYC.

• Nominated for international film festivals like the Cine Junior in Paris France

If I had more time and resources

I would do a user-generated art image feature so that the user can share it on social media.

I would have loved to do a detailed directory of legal and mental health organizations. Also, contacting a politician for accountability could have been more effective by drafting an email users send to the politician instead of linking to the White House. However, stakeholders did not want to do this because they did not want to distract from the featured film.

Gained following on social media, YouTube, Instagram, and Facebook

• 1k+ users visited the page in the first weeks.

• Act page is the 3rd most viewed page.

• landed spots on film festivals like the Seattle Children’s Film Festival

• screened at the People’s Forum and Mayday Space in NYC.

• Nominated for international film festivals like the Cine Junior in Paris France

If I had more time and resources

I would do a user-generated art image feature so that the user can share it on social media.

I would have loved to do a detailed directory of legal and mental health organizations. Also, contacting a politician for accountability could have been more effective by drafting an email users send to the politician instead of linking to the White House. However, stakeholders did not want to do this because they did not want to distract from the featured film.

ABOUT ME

ABOUT ME

ABOUT ME

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© Itzy Ramirez 2025

© Itzy Ramirez 2025

© Itzy Ramirez 2025

© Itzy Ramirez 2025

© Itzy Ramirez 2025