Impact
4k+
new users
12.3% +
clicks on the content
26.3% +
clicks to the header
Overview
Early Bird Books is a content website brand owned by Open Road Integrated Media. The Early Bird Books website provides daily content about books. Early Bird Books started as a newsletter featuring deals on popular books and evolved into a branded content site. The homepage was originally designed to act as a funnel to get users to sign up to the newsletter. However as the business evolved there was a need to make the landing page more attractive to users.
Skills / Area Of Focus
UI Design
Roles & Responsibilities
Product Design
Users & Audience
Voracious readers
60 years old and up
company
ORIM
Timeline
2 weeks
Impact
4k+
new users
12.3% +
clicks on the content
26.3% +
clicks to the header
Impact
4k+
new users
12.3% +
clicks on the content
26.3% +
clicks to the header
Accessibilty
Considerations
Accessibilty
Considerations
Accessibilty
Considerations
Accessibilty
Considerations
Color contrast was checked according to the WC2 accessibility guidelines
Text over images was avoided
Text sizes are accessible to users with low vision
Color contrast was checked according to the WC2 accessibility guidelines
Text over images was avoided
Text sizes are accessible to users with low vision
Color contrast was checked according to the WC2 accessibility guidelines
Text over images was avoided
Text sizes are accessible to users with low vision
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3
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Outcomes & Learnings
Outcomes & Learnings
Outcomes & Learnings
Outcomes & Learnings
I learned
time and budget constraints
work with off-site engineer
Work with metrics on MS Clarity
document and create design systems.
In the future I would
invest in user research
expand the design system.
read less
Problem
Problem
Problem
73% of users abandon the Early Bird Books homepage, leading to missed opportunities for customer acquisition and brand engagement. This suggests the homepage may not be effectively capturing user attention or guiding them towards desired actions.
Homepage Redesign
Homepage
Redesign
Homepage
Redesign
Before
There was sign up funnel that prevented users from getting to the content
An explanation of how the newsletter works
And a few book promotions
After
Popular content was brought over to the homepage
User can sign in or subscribe to newsletters
Popular content from other branded sites where also included in homepage
Before
There was sign up funnel that prevented users from getting to the content
An explanation of how the newsletter works
And a few book promotions
After
Popular content was brought over to the homepage
User can sign in or subscribe to newsletters
Popular content from other branded sites where also included in homepage
Before
There was sign up funnel that prevented users from getting to the content
An explanation of how the newsletter works
And a few book promotions
After
Popular content was brought over to the homepage
User can sign in or subscribe to newsletters
Popular content from other branded sites where also included in homepage
Before
There was sign up funnel that prevented users from getting to the content
An explanation of how the newsletter works
And a few book promotions
After
Popular content was brought over to the homepage
User can sign in or subscribe to newsletters
Popular content from other branded sites where also included in homepage
Before
There was sign up funnel that prevented users from getting to the content
An explanation of how the newsletter works
And a few book promotions
After
Popular content was brought over to the homepage
User can sign in or subscribe to newsletters
Popular content from other branded sites where also included in homepage
Before
After
There was sign up funnel that prevented users from getting to the content An explanation of how the newsletter works And a few book promotions
Before
After
There was sign up funnel that prevented users from getting to the content An explanation of how the newsletter works And a few book promotions
Iterations
Iterations
Iterations
Iteration 1
Iteration 2
Iteration 3
Popular content was added
Sidebar has content from other sites
Section for Book Club Picks
A book promotion
Tags stand out to be clickable
Different background color was changed on Book club picks for contrast
Icons on sidebar where changed to match each content site branding.
Larger Early Bird Books logo on a white background.
Other site content was a done as a tab menu
Bock club pick background was changed to white to make it stand out.
Iteration 1
Iteration 2
Iteration 3
Popular content was added
Sidebar has content from other sites
Section for Book Club Picks
A book promotion
Tags stand out to be clickable
Different background color was changed on Book club picks for contrast
Icons on sidebar where changed to match each content site branding.
Larger Early Bird Books logo on a white background.
Other site content was a done as a tab menu
Bock club pick background was changed to white to make it stand out.
1st Iteration
• New popular materials were included
• Sidebar features content from various websites
• Book Club Recommendations section
• A promotion for books
2nd Iteration
• Tags stand out to be clickable
• The different background color was changed on Book club picks for contrast
• The different
• The Icons on sidebar where changed to match each content site branding.
3rd Iteration
• Larger Early Bird Books logo on a white background.
• Other site content was done as a tab menu
• The Bock club pick background was changed to white to make it stand out.
1st Iteration
• New popular materials were included
• Sidebar features content from various websites
• Book Club Recommendations section
• A promotion for books
2nd Iteration
• Tags stand out to be clickable
• The different background color was changed on Book club picks for contrast
• The different
• The Icons on sidebar where changed to match each content site branding.
3rd Iteration
• Larger Early Bird Books logo on a white background.
• Other site content was done as a tab menu
• The Bock club pick background was changed to white to make it stand out.
1st Iteration
• New popular materials were included
• Sidebar features content from various websites
• Book Club Recommendations section
• A promotion for books
2nd Iteration
• Tags stand out to be clickable
• The different background color was changed on Book club picks for contrast
• The different
• The Icons on sidebar where changed to match each content site branding.
3rd Iteration
• Larger Early Bird Books logo on a white background.
• Other site content was done as a tab menu
• The Bock club pick background was changed to white to make it stand out.
1st Iteration
• New popular materials were included
• Sidebar features content from various websites
• Book Club Recommendations section
• A promotion for books
2nd Iteration
• Tags stand out to be clickable
• The different background color was changed on Book club picks for contrast
• The different
• The Icons on sidebar where changed to match each content site branding.
3rd Iteration
• Larger Early Bird Books logo on a white background.
• Other site content was done as a tab menu
• The Bock club pick background was changed to white to make it stand out.
Business Problem
Overview
Early Bird Books is a content website brand owned by Open Road Integrated Media. The Early Bird Books website provides daily content about books. Early Bird Books started as a newsletter featuring deals on popular books and evolved into a branded content site. The homepage was originally designed to act as a funnel to get users to sign up to the newsletter. However as the business evolved there was a need to make the landing page more attractive to users.
Early Bird Books is a content website brand owned by Open Road Integrated Media. The Early Bird Books website provides daily content about books. Early Bird Books started as a newsletter featuring deals on popular books and evolved into a branded content site. The homepage was originally designed to act as a funnel to get users to sign up to the newsletter. However as the business evolved there was a need to make the landing page more attractive to users.
Skills / Area Of Focus
UI Design
Roles & Responsibilities
Product Design
Users & Audience
Voracious readers
60 years old and up
company
ORIM
Timeline
2 weeks
Early Bird Books
Early Bird Books
Early Bird Books
Early Bird Books is dedicated to delivering stories about the books and authors that inspire us.
Early Bird Books is dedicated to delivering stories about the books and authors that inspire us.
Early Bird Books is dedicated to delivering stories about the books and authors that inspire us.
Early Bird Books is dedicated to delivering stories about the books and authors that inspire us.