Improving
the Information Architecture
Before
After
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
Before
After
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
Iterations
Iteration 1
Iteration 2
Iteration 3
New filter groups
Load Preferences
column arragement
matched the colors the the ORIM branding,
sub menu,
rounded corners
Top Navigation bar can be accessed on hamburger menu
Interactive buttons
Hierarchy
New filter groups
Load Preferences
column arragement
New filter groups
Load Preferences
column arragement
Iteration 1
Iteration 2
Iteration 3
New filter groups
Load Preferences
column arragement
matched the colors the the ORIM branding,
sub menu,
rounded corners
Top Navigation bar can be accessed on hamburger menu
Interactive buttons
Hierarchy
New filter groups
Load Preferences
column arragement
New filter groups
Load Preferences
column arragement
Iteration 1
Iteration 2
Iteration 3
New filter groups
Load Preferences
column arragement
matched the colors the the ORIM branding,
sub menu,
rounded corners
Top Navigation bar can be accessed on hamburger menu
Interactive buttons
Hierarchy
New filter groups
Load Preferences
column arragement
New filter groups
Load Preferences
column arragement
Tab 1
Tab 1
Outcomes & Learnings
I have gained the ability to unravel complex data elements. Understanding several filters and drawing feedback from the technical and marketing sides was tough, but it helped me grasp the intricacies and simplify the processes. This allowed the team to easily obtain the required data from the database. Going forward, I would enable the user to modify the columns on the results page. My goal is to create a self-service data analytics tool that can be showcased to our customers.
Research
A focus group was organized to collect feedback from the marketing team to determine the problems they are experiencing with the nomination tool.
READ MORE
Results:
• Filter groups needed to be prioritized.
• The ability to sort through columns and store their settings to reuse the filters they need.
• Users want to be able to see their work as they select the filter.
• They need to be able to store it and send it to another user in their team.
• They also needed clarification when selecting the number of columns.
• They need an easier way to select columns and organize them according to their needs.
READ MORE
Results:
• Filter groups needed to be prioritized.
• The ability to sort through columns and store their settings to reuse the filters they need.
• Users want to be able to see their work as they select the filter.
• They need to be able to store it and send it to another user in their team.
• They also needed clarification when selecting the number of columns.
• They need an easier way to select columns and organize them according to their needs.
Impact
Increase team productivity by 20% since more ebook marketing campaigns can be built.
Clients are pleased with the sales generated from marketing campaigns that keeps them coming back to ORIM
Other areas of the business were developed.
read less
Problem
Problem
Business Problem
Overview
Overview
This was a product for my UX/UI Designer role at ORIM.
In addition to a publishing catalog, ORIM offers marketing services for major publishers.
To learn more about what ORIM does go to the company website.
Skills / Area Of Focus
Product Design
Visual Design
User Research
Roles & Responsibilities
Product Design
Users & Audience
Marketing Team
company
ORIM
Timeline
ongoing
ORIM
Internal Tool
Nominates ebooks for marketers at ORIM
Overview
This was a product for my UX/UI Designer role at ORIM.
In addition to a publishing catalog, ORIM offers marketing services for major publishers.
To learn more about what ORIM does go to the company website.
Skills / Area Of Focus
Product Design
Visual Design
User Research
Roles & Responsibilities
Product Design
Users & Audience
Marketing Team
company
ORIM
Timeline
ongoing
Impact
Increase team productivity by 20% since more ebook marketing campaigns can be built.
Clients are pleased with the sales generated from marketing campaigns that keeps them coming back to ORIM
Other areas of the business were developed.
Improving
the Information Architecture
Before
After
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
Before
After
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
Iterations
Iteration 1
Iteration 2
Iteration 3
New filter groups
Load Preferences
column arragement
matched the colors the the ORIM branding,
sub menu,
rounded corners
Top Navigation bar can be accessed on hamburger menu
Interactive buttons
Hierarchy
New filter groups
Load Preferences
column arragement
New filter groups
Load Preferences
column arragement
Iteration 1
Iteration 2
Iteration 3
New filter groups
Load Preferences
column arragement
matched the colors the the ORIM branding,
sub menu,
rounded corners
Top Navigation bar can be accessed on hamburger menu
Interactive buttons
Hierarchy
New filter groups
Load Preferences
column arragement
New filter groups
Load Preferences
column arragement
Tab 1
Tab 1
Outcomes & Learnings
I have gained the ability to unravel complex data elements. Understanding several filters and drawing feedback from the technical and marketing sides was tough, but it helped me grasp the intricacies and simplify the processes. This allowed the team to easily obtain the required data from the database. Going forward, I would enable the user to modify the columns on the results page. My goal is to create a self-service data analytics tool that can be showcased to our customers.
Problem
Research
A focus group was organized to collect feedback from the marketing team to determine the problems they are experiencing with the nomination tool.
READ MORE
Results:
• Filter groups needed to be prioritized.
• The ability to sort through columns and store their settings to reuse the filters they need.
• Users want to be able to see their work as they select the filter.
• They need to be able to store it and send it to another user in their team.
• They also needed clarification when selecting the number of columns.
• They need an easier way to select columns and organize them according to their needs.
READ MORE
Results:
• Filter groups needed to be prioritized.
• The ability to sort through columns and store their settings to reuse the filters they need.
• Users want to be able to see their work as they select the filter.
• They need to be able to store it and send it to another user in their team.
• They also needed clarification when selecting the number of columns.
• They need an easier way to select columns and organize them according to their needs.
Business Problem
ORIM
Internal Tool
Nominates ebooks for marketers at ORIM
Overview
This was a product for my UX/UI Designer role at ORIM.
In addition to a publishing catalog, ORIM offers marketing services for major publishers.
To learn more about what ORIM does go to the company website.
Skills / Area Of Focus
Product Design
Visual Design
User Research
Roles & Responsibilities
Product Design
Users & Audience
Marketing Team
company
ORIM
Timeline
ongoing
Outcomes & Learnings
I learned to understand complex data points.
Understanding the different filters and gathering feedback from tech and marketing was challenging still, but it helped me understand the complexity and simplify the steps so that the team could access the information they needed from the database seamlessly
In the future, would allow the columns in the result page to be rearranged by the user. I would like to design self-service data analytics software that can be offered to clients.
Improving the Information Architecture
Improving
the Information Architecture
Impact
Increase team productivity by 20% since more ebook marketing campaigns can be built.
Clients are pleased with the sales generated from marketing campaigns that keeps them coming back to ORIM
Other areas of the business were developed.
Problem
Problem
Business Problem
read less
The company's acquisition of new clients has led to a significant increase in marketing campaign volume. While this growth is positive, the current marketing team and internal tools may not be equipped to handle this volume effectively. This could potentially lead to resource strain, decreased campaign quality, and ultimately, client dissatisfaction.
Marketers find it challenging to create book campaigns efficiently on the internal tool, leading to missed book marketing opportunities. The current interface is confusing, which slows down campaign creation and limits the overall volume of marketing efforts.
Iterations
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
1st Iteration
• New filter groups
• Load Preferences
• column arragement
2nd Iteration
• matched the colors the the ORIM branding,
• The sub menu,
• rounded corners
3rd Iteration
• Top Navigation bar can be accessed on the hamburger menu
• Interactive buttons
• Hierarchy
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters
Before
Before, the filter menu was a giant pop up box that was easy to close by accident and lose unsaved work. Due to time constraints this design was done by the Software development team.
After
Improved navigation, improved fields, restructured the filters